Through qualitative research and analysis we help you record experiences and categorize data into patterns that provide reasons for certain behaviors.
We typically rely on the following methods for gathering information:
- participant observation
- non-participant observation
- field notes
- reflexive journals
- structured interviews
- unstructured interviews
- focus groups
- pilot testing
- analysis of documents and materials
Once the info is gathered, we employ multiple methodologies to organize, code and interpret your data then develop a comprehensive written analysis.